Core Positioning
Global Trade Hub = China factory-direct sourcing, de-risked for overseas buyers. One verified supplier, 18+ categories, 52-language support, full compliance documentation. We sell trust and convenience, not just products.
Target Segments
- Segment A — Food & Beverage Importers (EU, GCC, Japan, Korea, SEA): organic tea, goji, honey, shiitake, chili
- Segment B — E-Commerce Sellers (Amazon/TikTok, global): bottles, lunch boxes, tote bags, umbrellas
- Segment C — Project & Wholesale (Middle East, LatAm): LED strips, bulk consumer goods
Channel Strategy (4 pillars)
- Content-led inbound: publish opportunity briefs and product stories (this site) for SEO on China-supplier keywords
- B2B platforms: Alibaba International, Made-in-China, Global Sources with consistent branding
- Outbound: targeted email sequences to imported trade data contacts; follow-up cadence 3-5 touches
- Trade shows: BioFach, World Tea Expo, Canton Fair, Ambiente, Middle East Electricity
Conversion Path
Site content → multi-language inquiry form → 24h reply with spec sheet + price list → sample shipment → trial order → repeat. Every opportunity brief ends with a clear call-to-action.
KPIs (90 days)
- Site traffic +40%, opportunity pages ranked for 20 target keywords
- 100 qualified inquiries logged (10-15% from new content)
- 15 sample orders, 3-5 trial orders converted
- Reply time <24h, inquiry-to-quote <48h