Month 1 — Foundation (Weeks 1-4)
- W1: Publish 8 opportunity briefs + 2 strategy docs on site; set up Google Analytics and Search Console
- W2: Create SEO keyword map (30 keywords x 3 languages); publish product spec PDFs
- W3: Launch LinkedIn company page and product showcase; start weekly newsletter to existing contacts
- W4: Prepare EU Organic/EUDR compliance dossiers for top 6 SKUs; draft trade-show one-pagers
Month 2 — Outreach (Weeks 5-8)
- W5: First email sequence to 500 imported trade-data contacts (EU food importers, Amazon sellers)
- W6: Register Alibaba International store with consistent branding; upload 18 products
- W7: Follow-up email #2 with case study and sample offer; add WhatsApp Business channel
- W8: Publish 2 new opportunity briefs based on inbound questions; A/B test inquiry form CTA
Month 3 — Conversion (Weeks 9-12)
- W9: Follow-up #3 with limited-time sample shipping offer; start quote-tracking CRM
- W10: Attend or join virtually World Tea Expo or a regional show; collect 30+ leads
- W11: Convert top 10 hot leads to video calls; send physical sample kits
- W12: Review KPIs; document 3 success stories as testimonials; plan Q4 (Ramadan bundles, Black Friday e-com)
Budget Split (Monthly)
- Content and SEO: 30% | Platform fees (Alibaba etc.): 25% | Outreach tools and data: 20% | Trade shows: 15% | Samples and shipping: 10%
Owner and Cadence
Marketing owner: Global Trade Hub team. Weekly 30-min standup; monthly KPI review against targets.