Market Snapshot
Goji (wolfberry) has moved from niche TCM ingredient to mainstream superfood. Global demand is rising 9-10% yearly, driven by smoothie bowls, functional snacks and skincare brands. US and UK superfood segments grew 12%+ in 2025.
Why This Fits Global Trade Hub
- Direct sourcing from Zhongning, Ningxia — the GI-protected origin
- Grades 280/350/500 available with full lab testing (pesticide, heavy metal, aflatoxin)
- HACCP + ISO9001 certified packing line
Target Buyers
Food ingredient importers, healthy-snack manufacturers, tea-blend companies, cosmetic raw-material traders.
Action Plan
- Create spec sheet with nutritional analysis + third-party COA
- Offer 5kg/10kg ingredient bags and 200g retail pouches
- Target Europe new-food compliance documentation
- Cross-sell with our dried dates and walnuts as a China superfruit bundle